Many of us are still wondering what is digital marketing ? Digital marketing is a marketing strategy using digital media and the internet. Check out the full explanation below.
Along with advances in technology, trends in the business world are also increasingly varied. In this digital era, one of the business trends that is currently developing is digital marketing.
Maybe you've seen a brand or product from a company that conducts an online campaign (digital campaign) through a company's website, blog, and social media. Or maybe you've also seen it through a company's website and social media.
All of these things are called digital marketing. Launching from journal.id, Tuesday (26/10/2021), the concept and application of digital marketing is carried out with the aim of boosting product sales from a brand
In other words, the purpose of digital marketing is to attract consumers and potential customers quickly. Especially along with technological advances, the acceptance of messages through internet media in the community is increasingly widespread, so it is not surprising that digital marketing activities are the main choice by companies.
As a result, companies compete with each other to create interesting content to display in their marketing in cyberspace.
Some examples of marketing techniques included in digital marketing are SEO (Search Engine Optimization), online advertising such as FB ads and Google Ads, print media promotions, television and radio advertisements, electronic billboards, email marketing, mobile marketing, and others.
The number of digital marketing used by companies, proves that this method has many advantages and benefits that can be obtained. So what are the advantages of digital marketing?
Here are some of the advantages of digital marketing compared to conventional marketing:
1. Speed of Deployment
2. Ease of Evaluation
3. Wider Reach
4. Cheap and Effective
5. Build Brand Name
After knowing the understanding and some basic concepts of digital marketing, of course to start marketing using digital media you need to prepare a number of strategies to be successful in running this digital marketing. According to journal.id, there are a number of digital marketing strategies that you can follow.
Here are a number of digital marketing strategies that you can follow:
1. Search Engine Optimization (SEO)
SEO is an attempt to optimize a site to get the top rankings from search results.
To be in the top ranking, you need to understand how the search engine system works. Media that can be used such as websites, blogs and Indographics.
2. Content Marketing
Plan, create and share content about the company. This is to attract readers to know the business and motivate them to become buyers.
This content can be made in the form of blog uploads, social media, articles, e-books, indographics and online brochures.
3. Marketing
Automation Marketing automation is a technique of automating repetitive tasks. Tasks such as workflow, content upload layout and campaign reports. This automation can be done on digital channels such as email and social media.
4. Pay-Per-Click (PPC)
PPC is a way to drive traffic to your site for a fee for each click. For example Google AdWords, you pay and get the top slot every search on Google and are charged for each click.
In addition, there are also Facebook Ads and LinkedIn Sponsored Messages.
5. Native Advertising
A form of paid content that is displayed in a form that is similar to the media content and its placement. Content that looks and functions like part of the associated media. For example Promoted Post on Instagram and Facebook.
6. Affiliate Marketing
Affiliate marketing is when you partner with other people's services or sites to make commissions by referring readers or visitors to your business. For example Hosting video ads with Youtube.
7. Social Media Marketing
You promote your brand and content on social media such as Facebook, Whatsapp, Twitter, Facebook Messenger. Social media is a means of exaggerating brands.
However, at first, just focus on one social media to shorten the time, cost, manpower and knowledge. Then determine the personality that you use in social media, such as formal or semi-formal.
Comments