Most bloggers and website owners have the same goal for their blogs and websites which is to increase their website traffic.
Today, the internet is really full of various kinds of content. Bloggers and website owners should make sure that they can stand out among other websites and blogs so that they can get stable traffic on their website.
What is Traffic?
Traffic means the number of people who visited a website, the pages they viewed, and the length of time visitors viewed or read those pages.
When someone visits your website, that visit and all the links they click on and follow are recorded by your domain. Later these numbers can give you an idea of how popular your website is.
Why is traffic important?
If your website is not visited by many people, your website is threatened with sinking among other websites on the internet.
Every website needs traffic. No matter how good your website is, if there are few visitors, your website and business may not survive. Basically, your website will only survive if there is a steady traffic flow .
There are three reasons why you should consider the importance of website traffic, especially in e-commerce:
Traffic from users who are interested in your website content or products will be more likely to spend more time on your website and tell people about your website.
If people spend more time on your website, there's a good chance they'll sign up for your website newsletter or receive promo content that can turn them into long-term customers.
For business, you need to get website traffic to make a profit and ensure that your business runs smoothly.
How to Increase Your Website Traffic
Here are ways to increase website traffic that you should pay attention to:
Headlines
The first way to increase website visitors is headlines or article titles. Headlines are the first thing that attracts people to read your website content, especially if you share your content on social media.
Make sure the headlines that are used attract attention and clearly describe the content of the content.
Long-tail keywords
One way to increase traffic is to make sure you focus on choosing long-tail keywords. Make sure the keywords used are relevant and related to the topic of each of your posts.
Quality content
As mentioned earlier, the right and quality content is important in increasing website traffic.
It should be noted that good content is informative content so in-depth research needs to be done. This is to ensure that the content is detailed, interesting and unique.
You can also use multimedia such as images, videos, and infographics to create engaging content. Longer articles are usually considered more informative.
There are a few things to keep in mind when creating content:
Avoid 'copy-paste' of other people's articles
Use synonyms so you don't use the same word over and over
Avoid discussing things that are not related to the core of the article
Create professional articles
Quality content can also help with root domain linking .
As mentioned earlier, root domain linking is the number of unique backlinks your website receives. It would be better if you receive backlinks from 100 different websites than getting 200 backlinks from the same website.
If your content is considered quality by many people, it is guaranteed that you will get lots of backlinks from various websites. You can also create quality backlinks for it.
If you want to create more interesting content, you can add multimedia in your posts such as images, infographics, and videos.
Whatever business industry you have, there's bound to be a lot to talk about. You can also create webinars on topics you want to cover and present them.
If you don't feel comfortable in front of the camera, you can also try making podcasts. Podcasts are one of the mediums that are currently getting a lot of attention.
Podcasts are original audio recordings or those available on the internet. You just need to subscribe without paying any fees. One of the advantages of podcasts is that they can be heard anytime and anywhere.
To add more value to your podcast, you can invite experts and influencers in your industry. That way people will be interested in listening to the podcast and your guests can also promote your podcast on their social media. This can help your website to be known more widely.
On-page SEO
Don't forget to apply On Page SEO techniques as a way to increase blog and website traffic organically. Have you used the right keywords? Have you used alt text for the images included in your post? Have you included external and internal links? What about meta descriptions?
On Page SEO doesn't take much time to implement and is still one of the most important things to increase your website traffic.
Blogging Community
You can also join a blogger community like ProBlogger or Copyblogger. This is one way to connect with other bloggers and promote each other's blogs.
Interaction with other bloggers and influencers is also very important as a way to increase your website traffic. Maintaining good relations with other bloggers and website owners in the same field is also important. People who are on good terms with you will be but more likely to connect their readers and followers to your website.
You can also contribute to each other's websites or blogs. They will also be more likely to share your content on their website or social media.
Apart from bloggers and other website owners, it is also important to build relationships with influencers. You can start by sharing their content. You can try to interact with them through content or social media accounts that you have.
Interacting with them can help you because they will connect their readers and followers to your website. This will really help your website to receive backlinks from various authoritative websites.
You can also ask for help from other bloggers and influencers for advice on published content.
Forum
You can try sharing your articles on forums like reddit or stumbleupon. One of the advantages of forums is that you can find the right niche and readers for your website content.
Internal Linking
Internal linking is a link from one website page to another page on the same website. It should be noted that for internal linking, only use post links from your website whose contents are still related to the article you are about to upload.
Internal linking is a good way to increase traffic because it helps Google to crawl your website pages. Internal linking also allows website visitors to find information related to what they read. This can increase the length of time a user is browsing your website.
Internal linking itself is one of the techniques on-page SEO is very important because they will help crawlers search engines to find and explore the content of your website. Inter linking also helps increase page authority and allows users to browse websites more easily.
Guest-blogging
Guest-blogging is one way to increase website traffic that can be used. What is meant by guest-blogging is writing content for well-known websites or blogs. This can help increase blog or website traffic and at the same time build your brand.
But you have to be careful and make sure that your guest-blogging content is quality. In creating guest-blogging content, make sure that the content is creative and in accordance with the blog's niche.
Avoid link stuffing or inserting multiple links at once into your articles to increase website traffic because you could be penalized.
Apart from guest blogging, you can also write for other media such as newspapers or magazines related to the topic of your website or blog. Don't forget to mention your website and blog because writing for well-known media opens up opportunities to reach more readers.
Regularly publish content
Many people often ask how often should I publish content on the blog? The answer is that you should regularly publish new content. Regularly publishing content is one step to ensure that your website is always up-to-date.
Writing regularly is not an easy thing, so many bloggers and website owners are inconsistent in publishing new content. This causes fluctuations in their domain authority. Website traffic will increase if you regularly publish content.
Regularly writing and publishing content also helps increase the page rank of your website. You will also have a lot of content for interlinking. Basically, the more regularly you write and publish new content, the more traffic your website will receive.
Use Social Media
It's not enough just to create quality content, the next way to increase website traffic is to actively socialize content to make people read it.
If you share your content on social media sites like Facebook and Twitter, you can get a new audience for your website. Especially if your content is quality, it can get more shares and is likely to go viral.
Even the best content should be shared and promoted. Keep in mind not to spam on social media. If possible, set a schedule for sharing your posts on social media sites.
You should also set up a social media strategy. Use the right design for branding and marketing. In essence, social media plays an important role in increasing website traffic.
Link Building
Link building is an activity where you try to increase the number of backlinks to your website.
If your website receives backlinks from other websites, search engines will see your website as a trusted website in its field. That way, search engines will put your website in a higher position on the search results page.
If your website is on the first page of search results, of course, people will be more interested in visiting your website and reading the content on the website.
Consistency and patience
Maintaining the consistency of your website is an important factor. If your consistency is maintained, your website's domain authority will also increase. You also have to be patient because SEO won't work overnight. It will take some time before you can finally see the results.
Digital Marketing
In addition to the free methods above, you also need to occasionally use digital marketing techniques to increase traffic on your website.
This method is a little expensive but, the results will be useful if you put the right call-to-action at the end of the content you are promoting. Our other articles will help you learn more about how to use digital marketing properly.
Those are some ways to increase your website traffic. But one thing you have to remember is that all the SEO techniques as well as the techniques above will only really pay off if the content you have is quality.
With quality content, you will be able to increase website traffic, domain authority, organic search results, and website rankings.
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