A traffic is indeed the main key as a search engine optimization or commonly referred to as SEO. This strategy is widely used today for digital marketing.
For example, a website must compete to be on the main page of a search engine (browser). This, also affects brand awareness and sales of a product.
If your business doesn't take advantage of browser seo. So, of course, visitors who come to your site are also few. In fact, seo tools can maximize visitor traffic to your website. One of the seo tools is semrush. Come on, see the following article.
Know What is SEMrush?
SEMrush is a complete online based software programmed to assist in planning and executing your efforts in terms of SEO, SEM as well as social media research and video advertising.
SEMrush works by getting your content in front of your audience through SEO and also gives you insights on topics to write about based on the topics that are most searched for results in search engines like Google and Bing.
SEO Basic Concepts
Users want the best websites relevant to their search to appear on the first page. That's why search engines always want to show the best results for every keyword that a user enters. Imagine your website is on page 2 of a search engine, of course this can be concluded that your traffic is not as much as a website that is on the first page of a search engine like Google.
So the essence of SEO is to make your website the best for the keywords you want. Here are some factors that affect SEO:
The content presented is attractive and SEO Friendly
User-friendly structure and navigation.
User satisfaction (User Experience/UX)
The popularity of the website is already good and good.
In this series of SEO guides we will learn how you can be better than your rivals.
SEMrush Features
There are many key features offered by SEMrush so you can easily find out if this tool is useful or not. These features include:
1. Keyword research
If you are a blogger, it is very important to do keyword research. Although there are many tools out there for doing keyword research besides SEMrush. You can compare it to the main website performance indicators.
SEMrush can manage various traffic, search volume, estimated CPC, competition, number of search results, and more. All of these metrics can help you find keywords and thus increase search traffic. Like the keyword What is SEMrush.
2. Competitor Analysis
The best part about using SEMrush is, you can perform competitor analysis easily. It can also find search traffic, best performing keywords, backlink sources and all other information.
What it takes to fully analyze any website in the world. Here's why it's important to look at our competitors:
Competitor analysis gives you an idea of what keywords to use to increase search traffic.
Provide information on who your blog audience is.
Gives good ideas on trending topics.
3. Full Site Audit
Well, besides that SEMrush is a Full Site Audit feature. This feature helps you find and fix all SEO-related issues on your site.
This feature can improve search results by fixing any issues with the site. The features in Semrush have the following benefits:
Check site problems with SEO analysis tool
Prioritizing SEO issues and deciding what to fix first
Track SEO optimization progress
Overall, SEMrush is the best SEO tool that helps you. Not only
look at competitors but also help increase search traffic and sales.
SEMrush price
After you know all about SEMrush, its features and uses, then this tool has various prices, as one of the best SEO tools.
SEMrush's pricing is based on different tiers and is targeted at different people – be it for small scale users and freelancers or even for large scale companies.
SEMrush Pro – $99.35 per month / $999 per year Usually this type of SEMrush price is for small-scale businesses and freelancers. Usually you get 5 PDF reports that can be scheduled, Tracking up to 500 words, 5 Projects, 3,000 daily reports, browsing 100,000 web pages, 12,000 results per report and much more.
SEMrush Guru – $199.95 per month / $1999.40 per year If you are an SMB and growing marketing agency. You can use the features in the SEMrush Pro plan, PDF branded reports, historical data, crawl through 300,000 web pages, 20 scheduled PDF reports, track up to 1500 keywords, 50 projects, 5,000 daily reports, 30,000 results per report.
How Search Engines Work
The first thing we have to understand first is about how search engines work. In principle, the way search engines work includes 3 things, which include:
Crawl Crawling is the process of crawling by bots on a website. The goal is that search engines can find out what content is on the website. In some cases, these bots crawl not only content, but also files.
Indexing After the crawling process, the next way search engines work is indexing. This indexing process means displaying your website pages on search results pages. No matter what position, what is important when someone searches for certain keywords, how many pages of your website are on the list recommended by search engines.
Ranking After search engines do indexing, the next way of working is to rank all indexed websites. In essence, which website is most relevant to the keywords typed by the searcher, will occupy the top position on the front page.
Conclusion and Closing
SEMrush is indeed widely used by content specialists today, apart from its function which can check site problems with SEO analysis tools.
SEMrush is a complete online based software programmed to assist in planning and executing your efforts in terms of SEO, SEM as well as social media research and video advertising.
Now, after knowing the complete guide on SEMrush, you can also look for superior content that is usually seen by many visitors. Good luck!
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