MailChimp vs SendInBlue which is better? – In this digital era full of social media innovation, you might think that email is an old product that has been abandoned. Even though that thought is not true because of the fact that email is still one of the main weapons in campaigns or digital marketing. Especially with email marketing platforms like MailChimp and SendInBlue, you can send millions of emails to customers or potential customers.
According to research conducted by Oberlo, there are more than 100 million new email accounts created every year. And there are more than 300 billion emails sent every day around the world. That's the reason why MailChimp and SendInBlue are still the main choices to help with this email marketing process. Then actually MailChimp Vs SendInBlue which is better? To find out, please see the review below.
Comparing MailChimp Vs SendInBlue
To find out which one is better, we will compare MailChimp Vs SendInBlue in several categories, which are as follows:
1. Template Creation and Design
When doing email marketing, of course you want to get the best and most practical service in terms of creating and designing the available templates. Well, for MailChimp you will get more than 100 templates that can be arranged as needed. Meanwhile, in SendInBlue, there are more than 70 customizable templates available.
In terms of numbers MailChimp is superior, but in terms of quality SendInBlue feels more customizable because you only need to drag and drop. In addition, SendInBlue also comes with a fresher look than MailChimp.
2. Terms in Free Service
In terms of pricing, both of these platforms provide free services that you can completely use in running email marketing. But the difference is in the number of emails that can be sent.
On SendInBlue you can only send a maximum of 300 free emails in one day and a maximum of 9 thousand in one month. Whereas in MailChimp you can send up to 10 thousand emails in one month and 2 thousand emails in one day.
So when it comes to pricing, which MailChimp vs SendInBlue is better? Of course MailChimp because the free service alone already gives you more facilities.
3. Email Marketing Automation
Automation features are also important to compare between these two platforms. SendInBlue itself claims that their platform is the best in terms of automation. This is because SendInBlue has a free feature to set up email workflows automatically. In addition, SendInBlue also provides marketing via SMS so that it can be integrated more completely.
Whereas in MailChimp there is a one-step automatic feature so you can send various types of emails. Starting from welcome emails, emails about unpaid shopping baskets, to birthday emails. Several layouts and templates are already available so you just need to customize it.
Conclusion Which MailChimp vs SendInBlue is better?
Finally, it can be concluded that both of these platforms offer the best services in terms of email marketing. Both are also able to provide a complete service for those of you who want to use it for free. Meanwhile, for those of you who want to choose a paid package, these two platforms will also provide extra services up to millions of emails every month.
As for the paid plans, SendInBlue offers costs starting at USD 40 and MailChimp starting at USD 150. So, the decision to choose MailChimp vs SendInBlue is better? It's in your hands and can be adjusted to your needs.
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