Before determining the right keywords for an article, keyword research needs to be done. Fortunately, there are now many keyword tools that can help you do your research more effectively.
With the keyword tool, you can find keywords that are relevant to the needs of readers quickly.
As a result, your articles will be more easily marked by Google as SEO Friendly, and will be placed at the top of search results. You want, right?
Well, you don't need to be confused about which keyword tool to use, we have summarized the best keyword tools that you can try.
10 Best Free Keyword Tools!
A good keyword tool should be able to help your SEO efforts, especially to improve the quality of content ( On Page SEO ).
Here are the 12 keyword tool recommendations that have these criteria:
1. Google Search
Google search is the simplest and easiest to use keyword tool. Why is that?
The reason is, Google Search is able to provide keyword recommendations related to your search instantly.
By looking at the long tail keyword recommendations or derived keywords that are displayed, you will know what information is being needed and the most sought after by Google users about the topic.
This is what you can then turn into content ideas.
There are tips for you. Do a Google search with incognito or guest window mode . The goal is to keep search results accurate without being influenced by your previous search history.
2. Google Trends
Google Trends is a platform made by Google that is quite capable of doing keyword research. This keyword research tool will help you find out the search trends at any given time.
Whether you're a blogger, a marketer, or something else, Google Trends can help you find the best keywords for your content. This is because this tool has access to data obtained from real time Google search results.
This platform is one of the free keyword tools that is widely used because of its various advantages, namely:
Has a search filter by region
Displays a list of hot topics
Showing the development of a topic from year to year
Has easy-to-use features and navigation
Provide keywords relevant to the topic.
Can compare multiple keywords at once.
Can display keyword data from the web, Google Image, Google News, Google Shopping, to YouTube.
With the advantages of Google Trends above, you can measure which keywords have high search rates or are suitable for certain regions. Next, you just need to decide which keywords to use.
3. Google Keyword Planner
Like other keyword research tools from Google, Google Keyword Planner can help you get the right keywords thanks to accurate data from Google.
The difference is, this tool can also search for keywords for ads as part of the Google Ads service.
That is, this tool is quite effective for targeting keywords with SEO purposes in the organic realm, for example to create blog articles.
In addition, this tool also supports keyword research for businesses. For example, look for keyword ads (ads) that support conversion rates .
In Google Keyword Planner, there are two main features , namely Discover New Keywords and Get Search Volume and Forecast .
With the Discover New Keywords feature , you can search up to 10 related keywords at once. Or, you can also search for keywords that are relevant to your domain or website.
In addition, you can know the level of keyword search as well as the level of competition to be number one in search results.
Meanwhile, when using the Get Search Volume and Forecast feature , you will get specific information about paid search and keyword performance.
That way, you can map out your keyword ads strategy so that the target can be achieved.
With a lot of information provided, Google Keyword Planner can help you estimate which keywords are potential to use.
However, you should not rely on Google Keyword Planner alone, but also use other keyword tools to get maximum research results.
4. Google Search Console
Google Search Console is a free tool released by Google to monitor website performance and is quite effective for doing keyword research.
With this tool, you can view keyword performance reports on all content. For example, how many clicks the content generates on each keyword, see the position of the content keywords in search engines, and others.
Google Search Console is also easy to use. Even this keyword tool can be integrated with your WordPress website for easy monitoring.
You will find the entire report provided by Google Search Console on the Performance tab . And for keyword research, you only need to access Queries.
In Queries, there is a list of keywords that you use, complete with information in the form of:
Number of clicks to the website.
Impressions.
CTR .
The average position of your website in search results.
With this data, you can measure the effectiveness and performance of the keywords used. You can also find new keywords for content ideas.
Apart from that, you can also take advantage of filters . For example, filter by position in search results. Although simple, this feature can filter out which keywords have less than optimal performance and must be optimized.
5. Keywordtool.io
As the name suggests, Keywordtool.io is a keyword research tool that can help you find new keyword ideas.
No need to doubt the ability of this tool. This is because all the data displayed uses resources from Google.
No wonder then Keywordtool.io can provide long tail keyword results that are quite complete and relevant to user searches.
Then, what are the advantages of this keyword research tool? Ability to find keywords that are not even visible to Google Keyword Planner .
That's why this tool is trusted by big agencies, such as Uber, Philips, Harvard University, etc.
The research results provided by keywordtool.io are not just Google searches . But also other platforms such as YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter.
There are also various content formats that can be checked, namely website content, images, videos, and news . Location filters are also provided if you want more specific research results.
Well, each keyword is equipped with information such as:
Search volume or keyword search volume.
Trend or keyword search statistics.
Cost-Per-Click (CPC) or the estimated cost of advertising in Google Ads.
Competition score or difficulty level wins at the top.
Key information such as volume and difficulty level can certainly help your content better match the targeted keywords.
Meanwhile, trend information makes it easy for you to find statistics on keyword performance in the last year .
Keywordtool.io lets you view up to 750+ long tail keywords for each keyword with short information .
If you want complete information and get excellent features such as competitor analysis, search volume, more detailed CPC data, there are paid options ranging from USD 69 to USD 159 per month.
6. Ubersuggest
In the world of SEO, you may already be familiar with the name Ubersuggest . This tool has one of the excellent features for keyword research, namely Keyword Analyzer.
Ubersuggest's Keyword Analyzer itself has four main features, namely:
Keyword Overview
Keyword Ideas
Keyword List
Content Ideas
To use Ubersuggest, you only need to type in your target keyword and set the location filter. Then, you will be directed to the Keyword Overview page which contains the following information:
Search volume or the number of searches for a particular keyword in a month
SEO difficulty or competition level on your target keywords
Estimated paid search competition
Average CPC
Historical data statistics on keyword development within one year
Comparison of search results from desktop and mobile
Number of keyword clicks from SEO results
Up to the average age of a keyword searcher
7. Ahrefs Free Keyword Generator
Ahrefs is actually a complete SEO tool that offers premium features. However, Ahrefs has Free Keyword Generator as a free keyword tool that you can try.
As a keyword tool, Ahrefs allows you to search for new keyword ideas, view SEO performance metrics for specific keywords, identify long tail keywords, analyze competitors, and more.
However, the information displayed in the free version is still very limited. Ahrefs will only provide 100 relevant keywords, along with keyword difficulty, search volume, and the last time the keyword was updated.
Meanwhile, analytical data on the Pro account will provide more complete results such as:
Matching terms – Displays keyword ideas that contain your keywords
Related terms – Match related keywords
Search suggestions – Report keyword suggestions on targeted keywords
8. Wordtracker
Want a keyword tool with a simple and intuitive interface? Try Wordtracker.
You will instantly get information on the search volume, level of competition, and search trends for that keyword.
In fact, at the same time, you will get other relevant keyword information . For example in the example above is seo is , website with seo , seo marketing , seo as a service , and others.
Eits, not only that, Wordtracker also proves to be intuitive because on the same page you can:
Sorting out keyword suggestions that are still related to the keywords you are looking for
Has location filters for more targeted searches
Using the keyword import feature, if you already have a keyword file to search for
Using the export or download feature of keyword research data, so that research can run even offline
Make a list of target keywords
Entering certain keywords with include keywords
Exclude keywords with exclude keywords
In addition, Wordtracker claims to be more than just a keyword tool, but a market research tool . Which means, Wordtracker can also do research for business needs, such as Ads, PPC, and others.
The free version of Wordtracker, gives you the opportunity to search 10 times for keywords, with the results of 50 relevant keywords displayed. The rest, can only be accessed with a paid account, ranging from USD 27 to USD 99.
9. KWFinder
Since its appearance in 2014, KWFinder has continued to grow to become one of the keyword tools with a high level of accuracy. Not surprisingly, this tool has become a mainstay by various large companies. Call it Airbnb, Adidas, Alexa, and others.
KWFinder is a Mangools keyword tool (SEO tool) which has the ability to:
Identify potential keywords, with a database of 2.5 billion keywords
Check competitor keywords that rank in search engines
Display search volume in historical statistics
Provide information about local keywords and SERP analysis
To do research, you can enter keywords or domains in the KWFinder search box, and specify the search location. Make sure you already have an account that can be created for free.
10. SEMrush Keyword Tool
SEMrush as an old player in the world of SEO tools, also has several features that support keyword research. One of the main ones is the Keyword Magic Tool.
In the table of research results, there are several data containing:
Search volume
Keyword trends
Keyword difficulty
Estimated CPC in USD
PPC competition forecast
SERP features, such as snippets, knowledge panels, site links, reviews, video carousels, and more
Number of URLs with these keywords
Want to filter for more specific keywords? Use advanced keywords or advanced filters, which include word count, competition, SERP features, and SERP results.
As a keyword tool, the free version of SEMrush is enough to help with keyword research.
However, if you need more than the keyword tool features, there are several paid subscription plans to choose from. Starting from USD 119.95 to USD 449.95 per month.
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