Running a business in the digital era seems easy have a product, display it, promote it, and wait for customers to come by themselves. But as it turned out, there was a lot that needed to be done. Therefore, you need the help of marketing tools to make your job easier.
Marketing tools are applications that help you run a business, especially in the promotion section. Even so, marketing tools are not only about advertising and social media. There are various digital marketing tools that can be used to manage your entire business.
What powerful marketing tools do you need? Here is a brief snippet of 8 digital marketing tools that will be discussed in this article:
Trello easily record and manage to-do-lists , then share them with colleagues;
Canva easily create graphic designs for marketing and branding needs;
Unsplash get stock photos for visual content on social media, websites, and advertisements;
Hootsuite manage multiple social media accounts at once with the team;
SocialMention know what netizens are talking about your business or other topics;
SociaBuzz find the right influencers to work with to promote your brand;
Mailchimp create various campaigns, send them to subscribers, and see how they perform;
Hubspot CRM manage and monitor contacts with (potential) clients easily and in detail.
1. Trello
Trello is a new way to create to-do-lists and manage tasks. This application allows you to record tasks based on large themes (boards), task stages (lists), and task details (cards).
Not only that. Trello is also equipped with various details for logging important information about the project. You can put labels to group categories; add checklists and documents; make comments; also set deadline notifications.
Know what's even greater? You can share Trello content with coworkers. That way, you can collaborate and know the progress of the projects being worked on.
For example, you want to start a content marketing strategy via a blog. You just create a special board for it. Then add lists such as “content idea”, “in progress”, “review process”, “upload”, and “done”. Fill in the lists with article titles in the form of cards.
That's just one example. You can use Trello for many other things. So, it's no exaggeration if we call Trello first and foremost. Through this tool, recording tasks becomes easier, more flexible, and fun. Whatever the field and no matter the scale of the business, we are sure that you and your team will definitely benefit from this application.
Featured features:
Unlimited personal boards;
Unlimited members;
Available in the form of a smartphone application;
Connect by email to add cards and leave comments;
Integrates with various services (Slack, Google Drive, Evernote, GitHub, and others).
2. Canva
In the world of digital marketing, appearance is everything. Therefore, you need to be more strategic in installing visual displays on the marketing channels that you use. To make your work easier and save on the cost of hiring a designer, you can use Canva.
Canva is a solution for those of you who are new to the world of visual design. This platform provides so many templates for your marketing needs. Starting from logos, Instagram content, advertising banners, posters, infographics, and so on.
To make it look more unique, you are also free to edit it. You can change the arrangement of elements in the template. You can also add decorative elements in the template.
Don't worry, for the last point, Canva provides a wide selection of fonts, photos, illustrations, and icons. Some of them can be added for free. However, there is also a selection of premium elements that you can purchase.
In its latest version, Canva also provides six download options for the designs you have created. The six formats are PNG, JPG, PDF Standard, PDF Print, Video (MP4), and Animation (MP4/GIF). This number of options certainly gives you the flexibility to create product promotional content.
Featured features:
There is a large selection of icons available;
There is a large selection of images, photos, and illustrations;
There are many design options available (logos, posters, business cards, flyers, and so on);
There is an option for collaborative design with multiple users at once.
3. Unsplash
Design issues may be solved with Canva. However, rest assured you will still need stock photos for many things. Starting from creating content on social media, adding illustrations on the web, and completing other graphic design-related things.
To secure stock photos, try opening Unsplash. Unsplash contains millions of HD quality photos that you can download and use for free. No need to pay for a license to use photos. Even when you intend to use the photo for commercial purposes.
All photos on Unsplash clearly have quality that is not arbitrary. Because, all the photos shown have gone through manual curation. Until you are sure you can find photos that meet your branding and needs.
Featured features:
Free;
Millions of curated and HD quality images to choose from;
Integrates with BuzzFeed, Squarespace, and Trello.
4. Hootsuite
Hootsuite is a social media account management platform. With this platform, you can monitor multiple social media accounts at once on one page. There are 20+ kinds of social media integrated in Hootsuite. Some of them are Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn.
It's not just a matter of appearance, which makes it easier for you to monitor multiple social media accounts. Hootsuite also ensures that you can easily manage your social media accounts. You can create content and save it as a draft. It doesn't stop there, the content you create can be arranged to be uploaded at the desired time.
With Hootsuite, you can also display all your analytics reports on one page. In addition to general data such as mentions , engagement , likes , and the like, Hootsuite also has the option to display data related to team performance. Specifically, this platform can calculate how long it takes admins to respond to audience engagements .
Therefore, Hootsuite is also compatible for use by multiple users at once. There are features that are used to manage user access to specific profiles, networks, and actions. In addition, there are also features to display content plans, assign tasks to users, send messages, and provide access to a unified gallery that users can use to create content.
Featured features:
Create content, save and upload at the desired time;
Find interesting content and images to share on social media via Hootsuite;
View analytics reports of social media content;
Monitor interesting topics on social media;
Hootsuite integration with 250 interesting apps.
SocialMention can be used to monitor any info you need on social media. Including content or mentions about the business brand you are running. It could also be information related to a particular topic.
Not just displaying content like a search engine. SocialMention also provides data analytics around search results. At least there are some things you can know through this platform, such as:
The level of popularity of a topic under discussion or strength ;
Comparison of positive and negative impressions of content or sentiment ;
Number of times content or mentions made by one account or passion ;
The number of users compared to the total number of mentions or reach.
In addition to the things above, you can also find out popular keywords, top users, and popular hashtags used.
SocialMention also provides social media filters where you can search. This platform claims to have integration to more than 100 social media. But at least, there is an option to track content from blogs, microblogs (Twitter), images, videos, and questions on the internet.
In order not to miss the latest information from the content you are monitoring, SocialMention also provides two notification options. Both are RSS feeds and email. Beyond that, this platform allows you to download data in CSV or Excel format. That way, you can be more flexible when you want to analyze data.
Featured features:
There are search features in the form of blogs, microblogs, bookmarks, images, videos, and questions;
There are features to assess the sentiment, reach, strength, and passion of the content;
There is a feature to search for popular keywords and hashtags;
There is an option to follow updates of the content you are looking for.
6. SociaBuzz
Working with influencers is one of the most powerful marketing strategies. Especially for new businesses. Exposure to potential target markets is very much needed by businesses in order to continue to grow.
So that you can connect with targeted influencers or key opinion leaders , you can use SocioBuzz. SocioBuzz is an online site that connects business people with influencers and other creative workers.
There are at least 17 kinds of services offered by SocioBuzz. For the purposes of influencers marketing itself , you can use the services of endorsed artists, celebrities, YouTubers, bloggers, to micro Influencers. Then for creative services "behind the scenes" there is a choice of writers, MUA, photographers, to videographers.
The good thing is, SocioBuzz is quite transparent in providing information about its talents . Each registered talent has a special profile that potential clients can access. In it, there is information about social media followers, blog/website visitor numbers, engagements, portfolios, client testimonials, and personal information.
With all this complete information, you can choose the right person to work with. There are no more cases of mistargeting or even results that are not as expected. More importantly, through SocioBuzz you can reduce the possibility of canned influencers or scammers .
Featured features:
There are many talent options to run influencers marketing;
There is complete information related to registered talent;
There is a talent portfolio displayed on the website;
There are testimonials from previous clients as references.
7. Mailchimp
Mailchimp is more widely known as an email marketing platform . With this software, you can design emails to look good. Then, send it to the audience or subscribers. It doesn't just stop there, Mailchimp also lets you see how your email marketing is doing.
However, not many know that email marketing is just one of the many features Mailchimp has. In full, Mailchimp has customer relationship management (CRM) services, design tools for brands, integrated campaign makers, and complete analytics providers . With all these services, it's no wonder that the branding that Mailchimp puts forward is The-All-in-One Marketing platform.
The sheer number of services might make you confused. However, to make it easier for you to understand, try to remember the following workflow: create content or campaign → send content and campaigns to audience → monitor and evaluate via analytics.
Featured features:
Equipped with features to manage personal communication with customers;
Equipped with content creation features for branding;
Equipped with features for creating marketing campaigns in the form of email, social media, landing pages, digital ads, postcards, and automated messages;
Integrated with full analytics features ;
Integrated with 300+ cross-category applications (booking, contact management, content, design, finance and accounting, and so on).
8. Hubspot
You may know Hubspot from its blog or online course. Maybe you also know from free software issued specifically for marketing, sales, or customer service. In fact, you may even know him from the contact management software that is available for free.
How you get to know Hubspot doesn't matter. Because, like Mailchimp, Hubspot is known as an all-in-one platform. All of the introductory options in the previous paragraph are very likely to occur. However, specifically for the discussion of this article, we will focus on Hubspot in terms of customer relationship management or CRM.
As a CRM, Hubspot will make it easier for you to manage contacts and connect with (potential) clients. All the contacts you collect can be easily exported by uploading them in CSV format.
The rest, you can monitor communication with clients. This is done through a visual dashboard that looks very similar to Trello. You can create a custom board for each stage of the pipeline. Starting from when the pitching begins, the client begins to respond, negotiate, deal, to finish.
This CRM is integrated with business email. So what you do via email will be directly recorded in the software. Even so, you can still provide detailed information to complete the database.
Featured features:
Manage customer contacts and leads easily;
Monitor the communications of prospects or potential clients by email;
Monitor and record all communications with clients in detail;
Create a schedule to send an email or plan a meeting;
Create content for email marketing, forms, and deals.
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