Maybe you are wondering, why do you still have to implement website SEO? Even though you can promote the site through other marketing channels. For example, installing a website link in the Instagram bio, using the swipe up feature, and so on.
Well, you need to know, most of the traffic—especially business websites—that comes from search engines. Whatever the industry: technology, fashion, health, and so on.
Of course, the amount of traffic affects the success of the website to achieve its goals. In full, here are the SEO benefits that you don't want to miss:
1. Make it Easy for Audiences to Find Websites
SEO is a surefire strategy to make it easier for your target audience to find your website.
The reason, search engine optimization allows your site perched on the first page of Google . This position clearly affects the traffic. Remember, 75% of people are lazy scrolling to the second page and so on.
It's like opening a refrigerator full of drink cans. Surely, you'd rather take the can in the front row than bother reaching the end of the shelf, right?
2. Capture the Right Target Audience
Not only does it help your audience find your website, Google SEO also allows you to reach the right target audience .
The reason is, you can target keywords according to the search intent or the purpose of the audience in searching for certain keywords.
For example, your website's search intent is to educate your audience about certain information. As a skin care businessman who has researched, you know the target audience is curious about Niacinamide.
As a result, you create blog content about the benefits of Niacinamide, as well as informing that your brand contains this substance. By applying SEO techniques, this content has the potential to be found by your target audience through Google.
Plus the Google algorithm prioritizes a unique search experience.
This means that Google's algorithm will determine the recommended content that appears on the search page taking into account the characteristics of the audience . Starting from the location, search history, and so on.
That is, by applying search engine optimization, your website content will have more potential to appear to your targeted audience. As a result, traffic and conversion opportunities also increase.
3. Build Brand Awareness
The simplest way that people can do to find the product they want is: search for info on Google .
In fact, according to ReviewTrackers, 63% of people prefer to search for products on Google over other review sites.
That means, Google is indeed a strategic place to introduce a product or build brand awareness.
My website content already appears on the first page of Google, but why is my brand still less popular?
Well, the benefits of SEO do not come instantly. Approximately, new potential customers believe and are interested in your brand after 3-5 times finding the content that you create.
So the more often your website appears on the first page of Google for relevant keywords, the greater brand awareness you will get.
4. As a Long-Term Investment
Search engine optimization is a long term investment. Because, Google SEO is able to increase business opportunities. Moreover, relevant search results can influence 39% of prospective buyers' decisions.
By building traffic naturally, your site's position on Google is stronger and can last for a long time.
It's different with PPC, which if you stop paying, the traffic will fall directly to 0. The reason is, your site will soon be eliminated from the top rankings.
That's why even though SEO and SEM both have the potential to cost money, we still recommend that you optimize your website's SEO.
5. Increase Sales and Conversions
The next SEO benefit, increase sales and conversions.
In fact, 75% of entrepreneurs also think that SEO generates more customers than any other marketing trick. In fact, the conversion rate is up to 14.6% .
The reason, SEO is able to reach a wider target audience more effectively.
Different from other marketing tricks. Social media, for example, is only able to target users of related apps (Instagram, YouTube, etc.).
Moreover, Google users far more than any other platform, which is about 4.39 billion internet users.
That means, the easier the website content is found on Google, the greater the chances of attracting traffic. Especially, if your content appears repeatedly when the audience enters various keywords.
And not just any audience, you can turn the traffic that comes into many things. What was previously new potential customers, to become real customers.
6. Build a Top-of-Mind Brand
A top-of-mind brand is a brand that customers first think of when they think of a product category. For example, when it comes to mineral water, most people will mention Aqua.
Well it turns out, you can build this top-of-mind brand through SEO, you know.
As you know, SEO is a long term investment. When your website has managed to dominate the first page of Google, your site will have stronger roots so it will not be easily displaced.
Because the credibility of the website has begun to be proven, your other website content is easier to get the trust of Google.
Moreover, you already have traffic and Google also likes to recommend sites that the audience has visited before.
That way, the audience will not easily forget you. You see, your content continues to appear in their search results even with different keywords.
And if you manage to master the first page of Google, potential customers are lazy to glance at the neighboring store. In their minds, the good ones are the ones that get the top rankings on Google.
In addition, business websites that are ranked at the top usually provide complete information. No wonder, the audience thinks your business always provides information to the products they need. As a result, the audience's top-of-mind awareness is increasingly formed.
Now, surely you are more and more interested in learning SEO. So before going further, you should first understand the types of SEO and choose which one you want to focus on first.
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