In the midst of the popularity of YouTube as a platform that is widely used by social media users today, it is important for a YouTuber to know the various YouTube SEO tools that exist. This is done to optimize the performance of video content in order to occupy a high position on Youtube search pages and browsers.
Therefore, if you don't know what these tools are, you should get to know the various YouTube SEO tools that can improve the performance of your following videos.
The importance of measuring Youtube SEO performance
Youtube SEO is very important to pay attention to because Youtube is a big platform. Marketing through video is becoming a trend and many companies are pursuing in this digital era. According to data released by Youtube, this platform has more than 2 billion users and spends 1 billion hours watching every day.
Youtube is also a website with the second largest search engine .
TrueView ads also release data that is no less amazing. That is, viewers who finish watching a Trueview ad or at least 30 seconds, have 23 times the potential to subscribe or visit the advertised site. Brands using TrueView also revealed that their previous videos also saw a 500% increase in viewership after uploading a new video.
In addition, by measuring Youtube's SEO performance, you can get various benefits such as:
Generate new content ideas from keyword research .
Engage with the audience. That is, when you measure engagement which is one component of YouTube's SEO performance. You can ask questions like what videos they like or just ask for likes and subscribes . This method will increase engagement and help your analysis.
Competitor analysis. In addition to improving the performance of your Youtube channel , you can also at the same time know the performance of competitors when using platforms such as TubeBuddy and vidIQ.
The 10 most complete YouTube SEO tools 2021
Analyzing YouTube's SEO performance has become one of the marketing strategies that have begun to be optimized in recent years. Given the growth of consumers on this platform, brands should start to improve their performance by measuring the effectiveness of the results. To help you measure this performance, here are 10 YouTube SEO tools to consider.
1. Google Trends
Before creating YouTube content, you should do research first related to trending topics that are being sought after. You can use the Google Trends tool to find out. In addition to knowing the topics that are being discussed a lot, Google Trends also helps you compare one topic to another so that it can give you an idea which topic is better.
To use it, you just need to type in the topic you want to search for, specify a YouTube search and narrow the search in the region and time fields. You can use these YouTube SEO tools for free.
2. VidlQ
You can get the next Youtube SEO tools through Chrome extension applications such as VidiQ. VidlQ is useful for ranking videos on YouTube, as well as learning how to optimize them. Throughthis Youtube SEO tool , you will find out the level of audience engagement, views per hour, duration of views, and even tell how likely your video is to enter the suggested video search section. Unfortunately to usethis powerful tool , you need to pay for packages starting at USD 7.50 per month (Pro) and USD 30 per month ( Boost).
3. YouTube Analytics
If Google has Google Analytics, YouTube also has an analytic tool called YouTube Analytic. This tool is very effective in finding out the strengths and weaknesses of your YouTube channel. Through the tools of this you can know how much of an audience of new coming in and how much of an audience long back to -channel mu, the average duration of the spectacle, most viewed, number of subscribers , the number of views , how many audiences who share it and other videos -other.
The important thing you need to know is that the longer the viewing duration on your channel, the better it will be in YouTube Analytics. Don't hesitate to use it because this tool is available for free on YouTube.
4. TubeBuddy
Almost the same as VidlQ tools , you can also install TubeBuddy via a Chrome extension. TubeBuddy can be used to check Video SEO and data and research that needs to be done. There are various features found in TubeBuddy which include suggested tag tools, tag explorer, compare interesting thumbnails , animated GIF generator, click tracking specific short links, export and backup, share to Facebook and others. You can get this tool by subscribing USD 9 - USD 49 per month, but it is also available in a free version.
5. Serpstat
This is a YouTube SEO tool that comes from Switzerland. Its function is almost the same as Google Trend to check keyword volume but, more than that, this tool is more complete. Serpstat provides various features ranging from backlink analysis , keyword research , auditing your own site, analyzing competitors, and track rank.
By using this tool you can find keywords that are relevant to your YouTube video content and make it possible to find potential niche keywords . It is not officially explained whether these YouTube SEO tools are paid or not, but it seems that you need to register first.
6. Morning Fame
Morning Fame is another YouTube SEO tool that you can use. This tool focuses on keyword research and analysis. Unlike VidlQ and TubeBuddy, this tool performs keyword research in four steps. There are two ways to do this: by entering a search term that fits the topic or by pasting the url of the video that inspired you.
From this second method, the tool will later take a list of keyword ideas from similar or related videos. Only then will the tool recommend two channels based on keywords for a larger or smaller channel category.
7. RankTracker
The next YouTube SEO tool is RankTracker. These tools help you to do keyword researchbefore choosing the right topic or title for your video. RankTracker will present several metrics such as estimated visits, search volume, and how competitive it is on YouTube.
8. Keyword Planner from Google Ads
Keywords are an important key of Youtube SEO. The reason is, you need to know what videos Youtube users want to watch, so that your videos will be successfully watched by many users. Google provides the Google Ads Keyword Planner feature that you can use to analyze whether your idea has great potential and what kind of keywords are suitable.
Simply type in what keywords you want to know the performance of, then the required data will appear. The data includes average monthly searches, competition, ad impressions, top of page bids . You can also use the existing filter features so that Youtube SEO analysis is maximized.
9. Awario
Awario is the right YouTube SEO tool if you want to do social monitoring. You can easily find out if a viewer mentions your video through keywords on social media or search engines. You simply enter the link address of your video and will get a notification if there is a keyword that ranks at the top on Google.
To be more specific, you can use the boleean logic method to collect existing mentions . Don't worry, Awario can also detect multiple languages.
10. Cyfe
Cyfe is a complete dashboard for a business. It's not just about YouTube SEO, however, Cyfe's features are very diverse. These features are social media monitoring , client reporting, web analytics, finance, sales, project management and IT. In terms of YouTube SEO, you can use it for keyword research . To enrich your research results, Cyfe provides various keyword data such as from Twitter and Google Plus. So, you also know what keywords are trending on these platforms.
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